So your big product launch failed …

August 11, 2010 – 9:55 pm

So, armed with a next-to-nothing budget and a half-way decent network, you tried to launch your new offering onto the world, and it just hasn’t taken off as you’d hoped.  Don’t feel too bad about it … I’m reading Buyology
by branding expert  Martin Lindstrom, and in the first chapter he reveals that on average [...]

The power of the demo

August 9, 2010 – 1:12 pm

Peter Thompson’s wonderful “TGI Mondays” blog this morning really got me thinking – have a read / listen & see what you think.  It’s all about the power of actually demonstrating your offer.
What it got me thinking was: how can I demonstrate what I do without actually doing it?  It’s a challenge many of us [...]

We get paid for our filters

June 18, 2010 – 1:50 pm

There’s far more information out there than we could possibly cope with, so we use our filters to sort out the information we actually need. These filters come from our beliefs and values, our culture, our society, our personal experience, our learning … in fact pretty much every around us right now, and that we’ve been exposed to in our past. And it’s our filters that create our version of reality, how we see the world we’re interacting with.

Why I don’t get clients from networking events

May 18, 2010 – 9:54 pm

My business is all about getting clients focused – focused on the ideas, activities, products and customers that will get their business where they want it to go – in short, making the most of their best opportunities.  And my best clients, the ones I add most value for, are the ones who aren’t [...]

Lunacy or Loyalty?

March 2, 2010 – 10:29 pm

In my local town we have an excellent shoe repairer, and I always get my shoes fixed there. This week I noticed that some stitching on my best black shoes was coming apart, so I dropped them in for fixing. As I handed them over, the cobbler noticed that the sole was coming [...]

By Andrew Horder | Posted in Customer Loyalty, Sales and adding value | Tagged , , , | Comments (0)

Values to Value

November 13, 2009 – 8:49 am

If you thought from the title that I’m about to tell you what your values should be, you’re going to be disappointed.   I can’t tell you what you ought to value, that’s something entirely personal.   Each of us has different priorities, different things that drive us to do what we do.    And [...]