The power of the demo

Peter Thompson’s wonderful “TGI Mondays” blog this morning really got me thinking – have a read / listen & see what you think.  It’s all about the power of actually demonstrating your offer.
What it got me thinking was: how can I demonstrate what I do without actually doing it?  It’s a challenge many of us [...]

Lunacy or Loyalty?

In my local town we have an excellent shoe repairer, and I always get my shoes fixed there. This week I noticed that some stitching on my best black shoes was coming apart, so I dropped them in for fixing. As I handed them over, the cobbler noticed that the sole was coming [...]